Rather than relying on graphics to save your tail, work hard to be certain you have, photography or stock footage so you don't need to spend a huge chunk of your budget filling holes in the movie with graphics. In case you have control of the scriptwriting process, shame on you in case it isn't written by you so that you can be more profitable in the procedure.
Tight deadlines, lack of clear client direction, little understanding of how video can be used and minimal budget all chemical to make it really tricky to create.
Keep it short - We have short attention spans. It's especially when it comes to visuals, and a fact. Our brains have a perfectly attuned system that kicks in after a minute or so. According to that corporate video production usually lasts between 2-3 minutes. All projects these details are different though, so you should think about splitting the video up into smaller chunks if it's significantly longer than this.
So if they are offering it, you have to ask the team this feature is not always included in most packages. If you are planning a corporate event, this should include the recording of sessions. They are also in charge of finding the venue for the workshop or the occasion.
Talk first; write! - You'll be astounded at the results of speaking to your employees. You need to work out exactly what the video is all about firstly, then jot down a load of questions you can ask your workers. People love to talk and you may be surprised at what you uncover with this approach. You can start writing a script, once you've talked to your employees. Keep it simple and ensure that your interviews are transcribed onto paper and choose your preferred answers.
It is possible to borrow or lease level equipment that is most professional. If you want to go for this"amateur look", which is perfect for platforms such as YouTube, then you can buy consumer video cameras and gear. Don't worry about sound. Sound will be dubbed in later in post production. Think about aspect ratio, lighting, graininess, if you're shooting at night, weather, and other conditions that will affect what you will need for your shoot.
I do my best instead of getting to what I might want them to bend to meet their needs and expectations. I know it is not my day but theirs. I let them tell me exactly what they want. Then I do my very best to exceed their expectations.